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“Victoria Beckham”: Customer’s and Competitor’s

From Posh spice to Style icon : Victoria Beckham Victoria Beckham founded her eponymous fashion label in 2008. It has since become the voice of modern minimalism, celebrated for its versatility, strong sense of sophistication and effortless approach to wardrobing women for every part of their lives. She started with e-commerce first in order toContinue reading ““Victoria Beckham”: Customer’s and Competitor’s”

Scrutiny for VB Brand

Product Hierarchy No matter how well costs are driven or held down, no product can be profitable unless it sells. Therefore all products must satisfy customer needs and wants. As all customers are different and seek different benefits from products, businesses would ideally tailor their products to satisfy each customer’s wants and needs. However, forContinue reading “Scrutiny for VB Brand”


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